Shanghai, Sept. 18, 2017 / PRNewswire / -- After 30 years of development, China's jewelry market ranks among the best in the world in terms of industry size and production capacity. In response to the growth of the millennial generation, China's jewelry industry has begun to innovate and improve comprehensively to adapt to changes in the market environment. The organizer of the 2017 Shanghai International Gold, Jewelry and Jade Exhibition (Shanghai Jewelry Exhibition), Bo Wen, adhering to many years of industry exhibition experience, has a forward-looking strategy, and is determined to create a new platform for the jewelry industry to share market resources, and bring a fresh breeze to the jewelry exhibition. To this end, a special carefully planned "looking for the most beautiful folding wear -2017 fashion jewelry better folding wear creativity" activity, linking the global fashion industry leaders, discover beauty, show beauty, spread beauty, promote beauty, to fold wear to highlight the fashion of jewelry.

Overlay jewelry

Speaking of the fashion of wearing overlapping jewelry, we have to mention Ms. Coco Chanel, the founder of Chanel, who is an ICON in the fashion circle. She always wears a variety of jewelry on different occasions, most of them are stacked design, noble but beautiful. And by Lagerfeld presided over the 2016 "Paris - Rome" Chanel high-grade workshop series show, as an accessory of long necklaces, bracelets through multi-layer collocation method, for each shape to add a finishing touch, earn enough eyeballs. The leading brand in the jewelry industry, Cartier, its classic LOVE series and the fashionable Juste un Clou series are playing a good mix and match, stars and celebrities have followed suit, not high and cold very fashionable. The emerging APM brand in the jewelry industry, with folded earrings, captured the avant-garde fashionable young market. At present, many fashion bloggers and socialites are more interested in playing with their overlapping skills between brand-name jewelry and designer products. These fashion-minded girls are passionate about everyday items in different colors and styles, matching multiple permutations, each of which is creative and distinctive. It can be seen that the folding method causes the brand's innovation and design, and also benefits from the auxiliary creativity of consumers.

European and American markets play a lot of fun, the domestic jewelry market, keen businesses and avant-garde consumers are also gradually showing a diversified trend, creative wear directly or indirectly guided the designer's new inspiration, but also affected the manufacturing process improvement. In recent years, new varieties have emerged, such as cocktail rings, tail rings, knuckle rings, double finger rings, long necklaces, collarbone chains, Choker chokers, jewelry can not only show elegant identity, but also play with fashion. Fold wear the door, fashion and skills, different joint position fold wear rings, to create a random sense of dislocation; Pearl and metal mix and match to create stunning visual effects; Same color ring overlapping, creating a sense of series; The combination of multiple necklaces reflects the word light luxury vividly; The combination of luxury and simple rings will control the aura of the delicate fingertip; Mix and match different bracelets to bring fashion to the extreme. The ever-changing way of folding is full of vitality, showing the trend and personality charm. Shanghai Jewelry Exhibition will work with well-known jewelry social platform - Nectar, during the exhibition to hold the theme of folding culture lectures and exhibition releases, so that folding has become a new way to play in the jewelry industry.

The 2017 Shanghai International Gold, Jewelry and Jade Exhibition, which will kick off on November 17, will invite enterprises and brands representing China's fashion jewelry to join the show and spread a variety of jewelry products. They are Yichang Bofei Jewelry Co., LTD., Dongguan Mimi Jewelry Co., LTD., Guangzhou Shangda Jewelry Co., LTD., Baowa Jewelry, Yiwu Mina Jewelry Factory, Yiwu Dongdong Import and Export Co., LTD., Weilong Jewelry Co., LTD., Bailimei Jewelry Co., LTD., Guangzhou Panyu District Aolaibao Jewelry Factory, China Silver Jewelry Co., LTD., Ouya pearls, Pearl Emperor After, Shanghai Langong Art Co., LTD. Put aside the traditional conservative product style, display more design and creativity of diversified jewelry products, interact with young consumers, break the fixed mode of traditional single pieces, superimpose product sales effect, bring a fresh and fresh sensory enjoyment to the jewelry industry.

On November 17-20, the Shanghai Jewelry Show held at the Shanghai World Expo Exhibition and Convention Center has a lot of bright eyes, with two major themes of "classic not far" and "fashion not far" presented in front of industry enterprises and consumers. Among them, the new fashion concept exhibition area infuses light branded silver jewelry, stainless steel, titanium alloy and other materials of fashion jewelry and popular elements, providing millennials with more personalized jewelry choices, introducing fashion concepts and activities, three-dimensional display of new fashion trends, and inject vitality into the jewelry market. "We are also committed to the export industry dry goods summit seminars, such as the Swarovski jewelry How to fashion forum, the Chinese and foreign designers Summit forum, overseas jewelry appreciation, the Old Temple and other domestic first-line jewelry brand new launch, and so on, I believe this will be a not to miss the domestic jewelry industry's heavyweight exhibition." Mr. Tan Jie, project leader of Shanghai International Gold, Jewelry and Jade Exhibition, said so.

The Shanghai Jewelry Exhibition is full of creative ideas, and the industry interaction takes on a new look. For the latest information and priority registration, please visit the exhibition website: www.JewelleryNetAsia.com.

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