On February 20, Party Secretary and Director of the Ministry of Natural Resources Jewelry and Jade Jewelry Management Center (National Jewelry and Jade Quality Supervision and Inspection Center), President of China Jewelry and Jade Jewelry Industry Association (hereinafter referred to as "China Treasure Association") Ye Zhibin, Vice president and Secretary General of China Treasure Association Bi Lijun and other leaders, Visit China National Gold Group Gold and Jewelry Co., LTD. (hereinafter referred to as "China Gold") for research guidance and discussion. Chen Xiwei, Secretary of the Party Committee and chairman of China National Gold Group Gold Jewelry Co., LTD., and Chen Jun, secretary of the Board of directors accompanied the investigation and attended the symposium.

Chen Xiwei extended a warm welcome to Ye Zhibin and his delegation, and expressed his sincere thanks to the Jewelry and Jade Jewelry Management Center of the Ministry of Natural Resources (National Jewelry and Jade Quality Supervision and Inspection Center) and the China Treasure Association for their guidance and support to China Gold, and believed that this visit is the most important and memorable meeting after the beginning of the Year of the Ox in 2021. He briefly introduced the basic situation, development history and future planning of China's gold, focusing on the background, tasks, achievements and experience of China's gold mixed ownership reform and IPO listing. Chen Xiwei expressed the hope that the two sides will take this research and discussion as an opportunity to strengthen communication and exchange in product research and development, process research, business development, industry standards, market norms, capital operation and other aspects, give full play to their respective advantages, achieve resource sharing and win-win cooperation, and jointly promote China's gold and jewelry industry to make greater contributions to implementing the new development concept and building a new development pattern.

Ye Zhibin gave a positive evaluation to China Gold since its inception, which has always firmly fulfilled the responsibilities of central enterprises and practiced gold for the people, and highly affirmed the outstanding achievements and benchmarking significance of China Gold's successful "mixed reform" listing. He said that the reform and development of China Gold has an important demonstration and inspiring role for the China Treasure Association and the gold and jewelry industry, many of which are worth learning from and copying and promoting, and hope that China Gold can actively share more practices and experiences on enterprise management, grassroots innovation, market reform, party leadership and construction in a larger scope. To promote the high-quality development of the industry to export more wisdom and solutions of central enterprises.

As a partner of China Gold for many years, in the process of China Gold's development and growth, the Jewelry and Jade Jewelry Management Center of the Ministry of Natural Resources (National Jewelry and Jade Quality Supervision and Inspection Center) and the China Treasure Association have given solid support and help. China Gold has been invited to participate in the international jewelry exhibition co-sponsored by the Jewelry and Jade Jewelry Management Center of the Ministry of Natural Resources and the China Treasure Association for many years, with the help of this industry event to show the brand style of China gold; In 2018, China Treasure Association awarded China Gold "China Jewelry Jade Jewelry Industry Reform and opening up Industry Social Contribution Award"; In November 2020, Chen Xiongwei, as vice president of China Jewelry and Jade Jewelry Industry Association, attended the 2020 President's Office meeting of China Jewelry and Jade Jewelry Industry Association, and gave a keynote speech on "Innovation Drives Add Help, Deepening Reform and Promoting Development", sharing with guests the experience and thinking of China's gold in facing the challenges of the epidemic.

As the only central enterprise in China's gold industry, China Gold has always adhered to the enterprise spirit of "sincerity, gold and stone", practiced the service concept of "gold for the people, send blessings", and actively explored and made innovations in the production and operation practice for many years, gradually becoming the leader in the field of physical gold consumption and investment. Especially after becoming the second batch of mixed reform pilot enterprises of the National Development and Reform Commission in 2017 and the "double hundred enterprises" of the State-owned Assets Supervision and Administration Commission of the State Council in 2018, the reform and development of enterprises has entered the fast lane. Through the formulation of the "mixed reform trilogy" of capital introduction, transfer mechanism and IPO listing, China Gold has introduced external vitality, realized the diversification of equity structure, the balance of governance structure and the marketization of internal mechanism. It has become the second batch of pilot projects of mixed ownership reform in important areas led by the National Development and Reform Commission and the first listed enterprise on the main board of the State-owned Enterprise Reform "Double Hundred Action" organized by The State Council Leading Group Office of State-owned Enterprise Reform. In the future, with the support of capital, China Gold's innovative design capabilities, market scale expansion, corporate brand image and other aspects will be steadily improved, and continue to forge ahead toward building an internationally competitive gold and jewelry industry leader.

Through this discussion, the cooperation between the Jewelry and Jade Jewelry Management Center of the Ministry of Natural Resources (National Jewelry and Jade Quality Supervision and Inspection Center) and the China Treasure Association and China Gold has been further deepened, providing a good opportunity for the in-depth exchanges and cooperation between the national authoritative testing institutions and industry associations and enterprises, learning from each other, and jointly promoting the high-quality development of the industry. As an industry leader, China Gold will adhere to the mission of "enhancing the value of Chinese gold in the eyes of investors and consumers", provide consumers and investors with trustworthy products and services, establish a more reliable brand image for future development through the support of the capital market, enhance the overall competitiveness of the company, and build a top brand in the industry. To continuously meet the growing needs of the people for a better life.

During the investigation, the visiting leaders also visited the flagship store of China Gold located in Jiangzhakou, Beijing, accompanied by Chen Xiongwei and others, and learned about China Gold's characteristic products, business service concept, epidemic prevention and control situation, etc., and gave consistent recognition and praise to China Gold's good enterprise atmosphere, highly distinctive jewelry products and high-quality customer service. (Photo/Wen Sun Bing Zhang Wan)