On October 26, the 19th Asian Brand Festival and the launch conference of the 2024 Asian Top 500 Brands was held in Beijing. The event, organized by professional brand evaluation agency Asiabrand in collaboration with the China Asian Economic Development Association, the Global Times, the Belt and Road Chamber of Commerce, the ASEAN-China Chamber of Commerce and Industry and Asia Pacific First TV, is known as the annual "Oscar" for Asian brands. The ceremony brought together politicians from China, Japan, South Korea, Malaysia, Singapore and other Asian countries and 30 industries, more than 100 listed company presidents and more than 2,000 brand entrepreneurs to witness the glorious moment of Asian brands.

The 2024 Asian Top 500 Brands list was released at the event. Original Sense jewelry glory on the list, rushed into the top 500 Asian brands! With Huawei Technology, Alibaba, Samsung Group, Honda and many other international well-known brands in the list, ranked 481! Liang Yunzhu, the founder of original Sense jewelry, was awarded the honor of "Top Ten Leading Chinese jewelry industry brands".

In 1990, after graduating from high school, Liang Yunzhu could not continue to complete his studies because of his family's poverty, and he came to Guangzhou to struggle. At that time, he probably never thought that he would create a legend in the jewelry industry. At first, just out of the love of jade, the love of traditional Chinese culture, then plunged into this industry, a do is 34 years, became the top ten leading Chinese jewelry industry brands, leading the original sense rushed into the top 500 Asian brands.

Guangzhou in the period of reform and opening up, just as bathed in the spring breeze, vigorous development. However, at that time, the domestic jewelry industry was mostly dominated by Western culture. Liang Yunzhu knows that Chinese people must have their own jewelry brands to inherit and promote traditional Chinese culture. Therefore, he led the original sense jewelry team to adhere to the spirit of originality, constantly improve design thinking and craft attainments, and is committed to creating a jewelry brand with Chinese cultural characteristics.

After more than 30 years of precipitation, the original feeling has accumulated. On January 19, 2024, it won the honor of "Guangdong Province Famous Brand", which is an affirmation of its market position and brand influence in Guangdong Province, but also a recognition of its insistence on inheriting Chinese jewelry culture and creating Chinese cultural jewelry over the years. This effort and dedication, like a spark of fire, began to start a prairie fire, and the original sense also gradually emerged in the Chinese jewelry industry.

   Since then, Yuansense Jewelry has won four national awards, including "the most influential brand in China's jewelry industry", "China's Top 100 Quality Service Enterprises", "Top Ten Assured Satisfaction Red List brands" and "National Consumers assured Satisfaction Brands", which cover product quality, brand strength, customer service and other aspects. It fully reflects the popularity and reputation of the original sense jewelry throughout the country. The acquisition of these honors marks that the original Sense jewelry has successfully moved from a local brand to a national well-known brand. Original Sense Jewelry's ambitions go far beyond that, however. After winning national honors, he continued to steadily move into the broader international arena.

    Today, in this gathering of political leaders, business leaders and brand elites from Asian countries in the Asian brand event, the original sense jewelry with excellent brand value and profound cultural heritage, successfully entered the "Top 500 Asian brands" list, the brand value of up to 13.399 billion. Mr. Liang Yunzhu, chairman of the original Sense Jewelry Group, won the "Top Ten Leading brands in China's jewelry industry", which confirms the dual strength of brands and individuals. When accepting the award, Chairman Liang Yunzhu said: "Original Sense jewelry can be on the top 500 Asian brands list, which is the trust of users for us, and the recognition of The Times." In the future, we will continue to strive to make Chinese people fall in love with Chinese jewelry, and in the future, we will also make the world fall in love with Chinese jewelry."

During the grand ceremony, Zhou Lin, president of the original sense Mosaic Design Institute, presented its three original series - "Hua Xia Xiangrui", "Chinese Context" and "Hua Xia Legend". Liang Jiahui, president of the original sense Carving Institute, said, "These jewelry products contain profound cultural connotations, showing the original sense jewelry's unremitting pursuit of quality and the ultimate exploration of beauty. Using jewelry as a carrier, it shows the unique charm of Chinese civilization to the world."

Liu Xuecheng, general manager of the original sense, and Liu Yaxia shared with the participants the new five-year strategy of the original sense, with Chinese traditional culture as a strong driving force, determined to build a globally influential jewelry brand by 2026. In this strategic layout, the three core customized series of "Huaxia Auspicious", "Huaxia context" and "Huaxia Legend", which have been carefully prepared for many years, will become the key to the comprehensive harvest of cultural value, social value and market value of original sense jewelry.

In the future, Original Sense jewelry will not only make Chinese people fall in love with Chinese jewelry, but also strive to make the world

Fall in love with Chinese jewelry. In order to achieve this goal, Original sense jewelry will continue to adhere to the spirit of ingenuity, with culture as the carrier, design as the soul, and constantly improve design thinking and craft attainments. By participating in international jewelry exhibitions and carrying out international cooperation and exchanges, we will further enhance its brand awareness and reputation, and contribute to the spread of Chinese culture and the exchange and mutual learning between the East and the West.