On October 24, the 2024 China International Jewelry Exhibition opened at the China International Exhibition Center.

According to reports, the exhibition is jointly sponsored by the China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jade Jewelry National Inspection Group, the exhibition period is from 24 to 28 days, the total area of the exhibition hall is 40,000 square meters, the number of booths is 1,600. The theme of this year's exhibition is "Expanding International vision, driven by innovation", and there are many highlights.

Based on an international perspective. According to the China Treasure Association, jewelry companies from Thailand, Sri Lanka, South Korea, Italy, Poland, India and other countries actively organized groups to participate in the exhibition, focusing on their own jewelry culture and characteristic products. Thailand pigeon red ruby, Sri Lanka royal blue sapphire, South Korea minority fine jewelry, Italian metal craft, etc., are on display. During the exhibition, the international exhibition area also provides business negotiations and development opportunities for domestic and foreign jewelry enterprises, in order to promote international cooperation and exchanges in the jewelry industry and enhance the international competitiveness of Chinese jewelry enterprises.

Bi Lijun, vice president and Secretary general of the China Treasure Association, pointed out at the opening ceremony that in the context of the more severe development situation of the jewelry industry, multinational jewelry companies actively organized delegations to participate in the exhibition, reflecting the potential and advantages of China's super-large market still has a strong appeal to international brands.

Jewelry brands converge to lead the consumer market. More and more Chinese jewelry enterprises attach importance to and strengthen brand construction and enter the era of brand economy. This exhibition brings together dozens of brands such as Caibai Jewelry, Lao Fengxiang, China Gold, Beijing Gongmei Group, Kaifu Jewelry, Qianzu Pearl, Edison Pearl, Qianpu Hui, and so on, focusing on displaying and releasing the brand's latest New Year series, Guocao jewelry series, light luxury series, wedding gold series, IP cultural and creative series, original patented products.

Data from China's General Administration of Customs show that from January to August 2024, the total import and export volume of China's jewelry industry was 99.66 billion US dollars, an increase of 1.6% year-on-year. The domestic jewelry market consumption data provided by the China Treasure Association shows that gold products continue to dominate the Chinese jewelry retail market in 2024; After rising in 2023, the colored gemstone market remains popular in 2024; The pearl market has developed rapidly, and the annual sales of Zhuji Shanhu pearl industry jumped from less than 10 billion yuan five years ago to more than 50 billion yuan in 2023, with an average annual growth rate of over 35%.

"Technology + design + technology integration" concentrated display. This exhibition has a special scientific and technological innovation exhibition area to display new products, new processes, new technologies and new equipment in the jewelry industry.

In order to build an effective exchange and cooperation platform, a variety of lectures and forum activities were also held during the exhibition, such as, National Jewelry and Jade Jewelry Testing Report inquiry platform settled in the institution certification ceremony and jewelry testing institution Symposium, 2024 Jewelry industry Capital Forum, Jewelry industry Innovation Sharing meeting, GAC Jewelry Design Forum, 2024 NGTC Gemologist & Jewelry Designer Certification Ceremony, 2024 Tiangong jade carving works competition award ceremony, jewelry jade jewelry marketing professional ability level talent evaluation seminar, etc.

The exhibition specially invited the national professional testing agency - Jewelry jade jewelry National Inspection Group to the site, to participate in the exhibition jewelry merchants and consumers to provide free jewelry jade identification and consulting services. In order to facilitate the audience to watch the exhibition, the organizers also conducted a number of live shows.

There are multiple viewing benefits during the exhibition, and multiple activity punching areas are set up on site. You can redeem them after completing the punching task; 999 physical gold bars are distributed daily in limited quantities, and visitors can participate in the lucky draw after consumption.

Managing Editor: Yang Xiting